About a month and a half ago, I received a phone call from Nancy Soriano- the former editor of Country Living magazine, co-founder of the Creative Connection, and current consultant for One Kings Lane. If you're not familiar with One Kings Lane, it's a flash-sale site that offers discounts on designer products and home decor items to over 6 million members. It is the second most popular home site after Pottery Barn. Nancy told me that she was getting ready to launch a hand-crafted channel within One Kings Lane, and she wanted me to be a part of a jewelry event in November [starting to feel excited]. She said that it could be a huge opportunity for my business and that she could pretty much guarantee that I would get lots of publicity and retailer interest in my shop [getting more excited]. We would start small to see how it goes.
Now being the girl who doesn't make rash decisions, I needed some time to think this over. Yes, it sounded like a great opportunity, but I would be selling my items at a deep discount to One Kings Lane. I wouldn't really make much money, but since "we were starting small" and it would be a great for publicity, I decided to give it a shot. I said yes.
Somewhere along the line in the following weeks, I starting getting this tiny overwhelming feeling about it all. I learned there were special packaging instructions (hello materials I would have to order just for this). I learned that there was paperwork to fill out. I learned that "starting small" meant 480 items. Wait, WHAT?!
Cue overwhelming, freak-out, want-to-crawl-in-a-hole moment. This is me---> wanting to lay on the floor a cry myself into a puddle (hence the blog post I wrote 3 1/2 weeks ago).
Maybe crafting 480 pieces of jewelry & pottery in two weeks time would be nothing to some small businesses, but I am one woman who has my own online shop, wholesale accounts, & special orders, not to mention a life outside of my business. I am not a robot.
I think the reason I freaked out was because I had already said "yes" after all. I was scared.
What if she gets mad and doesn't take it well when I back out?
Thankfully, she was very gracious when I said I couldn't do it, and I learned some valuable lessons that day.
1. Know What You're Committing to Before You Say "Yes"
Do you know the details? (Make sure you find them out!) Can you handle it? Is it something you feel comfortable with? (Oftentimes those feelings of doubt in the back of our minds are trying to tell us something) Know your limits and don't let anyone pressure into something that you are not comfortable with.
2. Decide If It Will Be Profitable
Sometimes you may sacrifice material profits for publicity- I don't necessarily think that is a bad thing. It's a way to grow your business. However, I don't think you should work your way into a mental institution just to get the job done. Again, know your limits.
It's important to remember that new opportunities will always come. Had I decided I could handle this, I would have had to turn down several things that have come about since saying no. Building a business is hard work and it takes time. Not many businesses experience overnight success (though it sometimes seems that way). Don't be afraid to take risks, but be reasonable and gracious with yourself.